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2025 · Regular session · Senate bill
SB1313
SB1313 creates a criminal offense for retailers using specified images or designs in marketing, advertising or selling cigarettes, e-cigarettes or tobacco products.
Official caption: Relating to prohibited signs, logos, and designs in advertising or marketing cigarettes, e-cigarettes, or other tobacco products; creating a criminal offense.
Official report lists Senate author(s): Cook. This does not identify sponsors or amendment drafters.
Bill explanation published · Version and amendment review scope is stated below · Individual amendment records may not be separately annotated.
Bill highlights
Selected points from the published explanation. Follow each point to its source-linked context; conditions and limits may matter.
- SB1313 creates a criminal offense for retailers using specified images or designs in marketing, advertising or selling cigarettes, e-cigarettes or tobacco products.
- The five prohibited categories of sign, logo or other design mark are: a cartoon-like fictional character primarily aimed at entertaining minors; imitation of trademarks or the appearance of products primarily marketed to minors; a symbol primarily used to market products to minors; an image of a celebrity; or an image resembling a food product, such as candy or juice.
- A violation is a Class B misdemeanor.
What does it do?
SB1313 creates a criminal offense for retailers using specified images or designs in marketing, advertising or selling cigarettes, e-cigarettes or tobacco products. It became law without the governor’s signature June 20, 2025, and took effect September 1, 2025. It is a restriction on promotional imagery, not a ban on every sale of these products. Final law; Official history.
The five prohibited categories of sign, logo or other design mark are: a cartoon-like fictional character primarily aimed at entertaining minors; imitation of trademarks or the appearance of products primarily marketed to minors; a symbol primarily used to market products to minors; an image of a celebrity; or an image resembling a food product, such as candy or juice. The celebrity and food-image clauses do not contain the first three clauses’ “primarily” aimed-at-minors qualification. Final law, section 161.124(b).
A violation is a Class B misdemeanor. The ordinary statutory range for an individual is up to 180 days in jail, a fine up to $2,000, or both; those are maximums, not mandatory sentences. The new section does not expressly specify a mental state, so this briefing does not characterize it as automatic guilt regardless of intent or knowledge. The Penal Code supplies general culpability rules. Final law, section 161.124(c); Class B punishment; General culpability rule.
What changed along the way?
The act expressly incorporates the existing definitions of “retailer” and “e-cigarette.” Retailers include people selling covered products to consumers and owners of covered vending machines, not only stores devoted exclusively to tobacco. The existing subchapter definition of “sign” describes an outdoor medium visible from a street or highway; the new offense also separately refers to a “logo” or “other design mark.” Applying those terms to a particular advertisement is distinct from simply assuming every image anywhere is prohibited. Final law, section 161.124(a)–(b); Incorporated definitions; Advertising-subchapter definitions.
The introduced bill also would have prohibited decorative signs, graphics, animation or dynamic lighting that made a retailer’s exterior look like a nightclub or game room. The Senate substitute removed that separate storefront-appearance provision. It did not become law. All five image categories and the Class B penalty remained; the heading was updated to include e-cigarettes. Introduced bill; Senate substitute; Final law.
The Senate-passed, House committee and enrolled substantive texts match the substitute. The official amendment index lists no separate amendments; the deletion occurred through the committee substitute. Senate-passed text; House committee text; Text-version index; Amendment index.
For the full amendment record, open the official amendment index.
Official bill versions
Compare the published text versions in the official text index. A change is not attributed to a specific amendment here without a verified record.
Who could benefit—and who could bear the costs?
Retailers using covered imagery face redesign or removal decisions and possible criminal exposure. The restrictions may reduce minors’ exposure to some appealing tobacco-product imagery, but the act does not establish measured reductions in youth use or quantify business compliance costs. The removed nightclub/game-room provision should not be used to describe what SB1313 requires. This review describes the enacted statute, not a ruling on the constitutionality of a particular advertising restriction. Final law.
The March 30 introduced, April 3 substitute and May 8 Senate-passed fiscal notes anticipate no significant state fiscal impact and assume local enforcement, prosecution, supervision and confinement effects would not be significant. They say the number of offenses is unknown. The introduced note includes the later-removed storefront provision; the later notes do not. These are government estimates, not a promise that retailers face no costs or that no cases will be brought. The act makes no appropriation. Introduced fiscal note; Substitute fiscal note; Senate-passed fiscal note.
Official sources
- Bill history and latest recorded action
- Bill versions, analyses and fiscal notes
- Action history and votes
- Amendment index
Catalog report retrieved 2026-10-25. Check the official record for corrections or later changes.