SB1343

The registration statement must now include a link to a page on the broker’s website with prominently displayed, specific instructions for exercising section 541.051 rights and other applicable Chapter 541 privacy rights. Existing registration details—such as contact information, data categories, certain known-child practices and prior-year security breaches—remain. SB1343 does not replace those disclosures with a bare generic privacy-policy link. Final law, section 2; Prior registration requirements.

The referenced rights include confirming and accessing personal data, correcting inaccuracies, deletion, obtaining a portable copy of data previously supplied when available digitally, and opting out of targeted advertising, data sales or specified consequential profiling. Requests must meet the existing law’s authentication and other conditions. The law contains entity and data exclusions; these rights are not a promise that every business must satisfy every request. A Chapter 541 consumer is a Texas resident acting in an individual or household context, not a commercial or employment context. Existing consumer rights; Definitions; Covered entities and exclusions; Excluded information.

Existing response rules generally require a response within 45 days, with one additional 45-day extension when reasonably necessary and properly explained. A refusal must include reasons and appeal instructions. The appeal response is due within 60 days; denial must identify the attorney general’s complaint mechanism. SB1343 points consumers toward these existing processes rather than creating new deadlines or instant deletion. Response and authentication rules; Appeals.

The data-broker chapter itself also has coverage limits. Its definition centers on businesses principally deriving revenue from personal data not collected directly from the individuals concerned; its applicability section has revenue/data-volume tests and exemptions. SB1343 does not turn every website into a registered data broker or repeal those limits. Prior broker definition; Data coverage; Entity coverage.

The act uses the former Chapter 509 numbering and expressly calls for harmony with the session’s nonsubstantive code corrections. The official codified text places the amended provisions at sections 510.004 and 510.005 and records their redesignation by HB1620. This numbering change is not a second new privacy program. Final law, section 4; Codified notice provision; Codified registration provision.

The introduced, Senate committee, Senate-passed, House committee and enrolled texts match in substance. The official amendment index lists no separate amendments; the notice and registration-link additions were present throughout. Introduced bill; Senate committee text; Senate-passed text; House committee text; Text index; Amendment index; Final law.

Compare the published text versions in the official text index. A change is not attributed to a specific amendment here without a verified record.

Consumers should have a clearer route to the applicable request and appeal procedures; brokers must update notices, instruction pages and relevant filings. The existing public registry includes information supplied in registration statements, so the added link also becomes part of that disclosure framework. Better visibility does not guarantee a request will succeed or quantify how much data trading will decrease. Final law; Existing public-registry requirements.

The act creates no new criminal offense or private damages award. Existing broker law already provides state civil enforcement for notice and registration violations. Separately, Chapter 541 gives the attorney general exclusive enforcement authority and does not create a private right of action under that chapter. These are distinct enforcement provisions, not a claim that every privacy dispute is governed by one penalty. Existing broker civil enforcement; Chapter 541 enforcement authority; Chapter 541 private-action limitation; Final law.

The March 9 fiscal note anticipates no significant state or local fiscal impact and assumes state costs can be absorbed with existing resources. It does not estimate brokers’ website-update costs, consumer time savings or changes in data-sale revenue. The act makes no appropriation. Fiscal note; Final law.